Souryu (Sake Package Design) by Yoshiki Uchida
2018 - 2019, Platinum A' Packaging Design Award Winner
Quality of water leads the most important part to make Japanese sake. The new package has three types of label and all of them are designed to express a stream of its water and wabi-sabi, aesthetic sense in Japanese art emphasizing quiet simplicity and subdued refinement, by calligraphy to appeal smooth taste of the sake. The company new logo is designed with a hope for the brewery to continue their over-300-year tradition for next hundreds of years.
Chiyonokame Shuzo, located in Uchiko town, Ehime, Japan is a sake brewery that has inherited their philosophy to show respect to local rice, water and air in order to create high quality sake over 300 years since Edo period.Cosmos inc. has designed the package for their new brand “Souryu” and their new company logo. The design is required to mark a dramatical change from the past old-fashioned package. Thus, it is designed in order for consumers to enjoy this sake even from the package design
Design Challenges
Yoshiki Uchida did not encounter any design challenges while designing the award winning Souryu Sake Package Design.
Production Technology
From an engineering point of view, the Souryu Sake Package Design by Yoshiki Uchida is a good example of a highly-developed project.
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